Why vertical farming is such an innovative business model
An analysis of innovation in the ag-tech (sustainable agricultural technology) industry
What is innovation?
As per Schumpeter (Austrian political economist) et al. (2017), innovation is the practical implementation of ideas that result in introducing new goods or services or improvement in offering goods or services, where more effective products, processes, services, technologies, or business models often provide a meaningful impact in a market or society.
The role of vertical farming
As the planet continues to spiral into an environmental crisis and with a growing demographic, society must rely on innovation to provide safer, healthier, more sustainable and more affordable ways to produce and distribute food across the world.
Ag-tech
Plenty is one of several ag-tech (sustainable agricultural technology) vertical in-door farming startups based in San Francisco. Its mission is to improve the lives of plants, people, and the planet by tackling these environmental and demographic issues. It aspires to build farms to feed parts of the world that currently have to import crops because of climate and suboptimal local growing…
